Research

Research – do you know your audience?
• we can identify and clarify the questions you need answered
• provide appropriate research options and costings
• design research materials
• conduct focus groups or interviews, and administer print or online surveys
• analyse data and provide research reports

Our research projects have included
• research into 5 remote festivals with CDU and the CRC for Sustainable Tourism
• visitor intercept research for MAGNT 2008 and 2009 • market research of buyers at 26 Indigenous art centres
• audience surveys for performing arts organisations and community festivals
• focus groups for Darwin Festival
• providing the NT office of ADVICE the Australia Council audience data collection project

We’ve had lots of experience assisting with and running audience research projects. Focus groups, surveys, feedback, competitions, ticketing analysis and more… There are two ways we can help with your audience research:

• Advice: we are happy to provide hands on advice about any audience development research activities you’d like to undertake. We can help you determine what sort of research will best suit your needs.

• Doing it: If you don’t have the people power to conduct your own research we can do it for you. There will be a negotiated cost involved and of course we’ll still need your input to ensure your needs are met. And we’ll keep you well informed through the process and afterwards so you’re well prepared for next time.

We will report back to the sector on any broadly relevant findings that come out of the research we conduct so if you’re a Top End Arts member you’ll always be well informed.